Mars Wrigley’s is an American chewing gum (Wrigley's gum) company, based in Goose Island, Chicago, Illinois. Mars Wrigley Confectionery is the largest manufacturer and marketer of chewing gum in the world.

Hand Lettering Design
Integer Group approached UNA with a task of designing a bold & modern lettering for Wrigley’s Gum back-to-school campaign. Without looking clutter, busy or overwhelming the type/lettering should be legible, simple and expressive. The result was to create a unique lettering system that was complementary to each scenario/moment. With a hint of old school and comic book feel, the type was designed intentional with dynamistic angles that implies movement & expression.

Lettering Artist Emmanuel Wisdxm
Creative Direction – Emmanuel Wisdxm, Danielle Gruden
Agency – Integer Group